Pascal Yammine is CEO of Zilliant, a leader in price optimization and management software for business. Read Pascal Yammine's full executive profile here.
Pivoting an established company's business model is one of the most daunting challenges a CEO can face. When I became CEO of Zilliant in 2022, my mandate was to accelerate growth and increase market share. I quickly realized that the key to success wasn’t in product updates or tech investments but in rethinking the organizational mindset.
These Are The Likely Democratic Presidential Candidates If Biden Drops Out—As Rough Debate Prompts Calls To Stand DownBiden Loses Train Of Thought And Corrects Himself Repeatedly In Debate With Trump There was a stretch where we set out to sell the vision but still implemented things in a traditional way. That transitional period can be challenging not because of resistance but because of confusion—how can we bridge the gap between where we are and where we’re headed? I’ve learned from that, though, how vital vision and constant communication are during these initial phases of transformation.
I can't emphasize this enough: Celebrate small wins even if they’re a “loss” because you want to support learning from missteps. Model the new behaviors you want to see. Systematically update policies, incentives and processes to reinforce the desired mindsets and actions. It's an arduous journey, but staying intentional and bringing people along will be crucial for evolving into the culture you envision.
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