Any crypto project, especially in the field of Defi, should be built around two words - community gathering, the most important resource for your product. - growthmarketing blockchain
Today, the blockchain market, having survived the wave of the recent hype, is fundamentally changing. Yes, the interest of the audience during the turbulence in the market has grown no worse than Bitcoin itself in the best of times, but the trend is already noticeable - newcomers go aside as the hype fades, and only crypto enthusiasts stay put.
Why so? Everything is as simple as that. The community is the most important resource for your product. This is definitely the wrong approach. You don't need a community for the sake of a community. First of all, you must understand why you need a community. Ask yourself just one question: for what purpose are you gathering people? And this question already includes the following: How will you communicate with them? Where will you lead them? Will it pay off in your communication channels? Look at your project and think about what you are gathering people for.
It's easier to start with one communication channel: Twitter or Telegram. What opportunities do they provide?is a great platform and is pretty easy to manage in the first few weeks. You can communicate with the audience and launch news feeds. This platform is designed to gather a community and can also serve as a blog at the same time.Launch a Telegram chat, where you will gather an audience for a specific purpose. Give slightly different types of content than what you create for Twitter.
We have been working with traffic for several years now and have managed to gather a community in this way for a variety of crypto projects. If you need a detailed guide on how to use customer journey maps and run traffic through them in order to quickly gather an audience, then write to us with a request. We will explain everything and give illustrative examples.after creating a community, you invite people who communicate pragmatically and dryly with the audience. This is pretty bad.
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