The web was fairly new, and digital publishing was far from the norm.A lot of information about the early web was being distributed through books. - by jay_hoffmann historyoftheweb web
or any number of small sites maintained by a single person and full of excellent code examples and tips.
In some cases, though, you didn’t need to look any further than your own Internet provider. ISPs like AOL, Netcom and CompuServe added free webpages to their monthly packages. They tended to be a bit more powerful and customizable than your average free homepage site, a good match for a small business looking to start recruiting customers online.
You’d need a bit of expertise to translate a design into a working web document, but there should be plenty of people out there willing to lend a hand.By 1997, it might not have been common, but it was at least somewhat expected that businesses would have some presence on the web. Which offered opportunity. Brick and mortar stores operating in a small local market could go worldwide overnight.
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