If you're trying to get photographed outside the shows, start here.
Author:Tyler McCallPublish date:Aug 26, 2019It's a beautiful, mild morning in Sydney and I'm at Carriageworks, the site of Mercedes-Benz Fashion Week Australia, standing next to a rather nondescript gray wall — too close to it, actually, according to street style photographer Lee Oliveira.
So back to that gray wall: Oliveira sets up the shot and asks me to walk towards the camera. It feels stilted and awkward, and I can't resist adding in a goofy jump. That's okay, according to Oliveira, who has me do it again so he can properly capture it. "Just be yourself!" he says. "Some people are very smart — they know the outfits in terms of the location, so it matches the background," he says. "For example if you're going to the Milk Studios, which is dark in winter, you always bring a color."
"It's very uncomfortable, because sometimes it's like, I don't know what to say, or I might not like your outfit or I've seen it before, or I'm not expecting you, I'm waiting for somebody else," Oliveira explains. "I don't do that to editors or directors; I don't stop them and say, 'Can you write about me please?'"
"That's what makes a good picture interesting, because again, there's a lot of street photographers out there, and we are shooting exactly the same person, the same bag, same shoes," Oliveira explains. "To me, it's like, how can I make it different? How can I make the picture stand out slightly different to the others?"
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