How to help your favorite cookbook authors (& bookstores!) right now.
We’ll all be needing an infusion of new recipes as we wait out this storm at home in the coming next weeks and months—and cookbooks are great gifts to send friends you can’t be with in person. We’ve got a whole list of spring releases we’re excited about below. But don’t just buy them anywhere...Many bookstores are pivoting as quickly as they can to get their businesses online, to offer shipping or curbside contact-free pickups of books.
Snap a photo, post it on social media, and tag the author! Or reach out over Twitter. You’ll be helping to boost the visibility of the book and the author, especially in a moment when, as Lara Hamilton of in Seattle put it, “having the news cycle so fully dominated by one subject makes it very hard for books, and cookbooks in particular, to get the media attention they might otherwise get.”Authors love hearing what their readers are cooking from their books, and many are experimenting with ways to make the same connections with readers that they would through events., came out in early March, did a “book signing” on Instagram Live, “which went pretty well but they are hard to do in isolation.
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