Summer is coming and everyone is hunting for inflation-beating vacation bargains. Yet many travelers are falling for deals that are just too good to be true.
“A vacation is one of the more expensive discretionary expenses that somebody has during the year,” says Steve Grobman, senior vice president and chief technology officer at McAfee. “So especially in tight economic times, there’s this natural instinct to really look for a deal, to get the biggest bang for your buck. And if you combine that deal-searching mindset with the ease that cybercriminals now have, it just leads leads to a tremendous opportunity to conduct these scams.
These scams can take many forms, with 14% of people tricked into making payments through fraudulent platforms, 11% having personally identifiable information stolen, 9% being robbed of their payment details, and 7% having their identity cloned after submitting their passport details to a fake website.
“One of the things that we know about scammers is they use the same marketing tactics that legitimate businesses use,” says Grobman. “There are underground marketing services that help track what users have been searching for. A lot of scammers use these tactics. Some of them are buying search terms and encroaching into legitimate ecosystems.”
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