In an environment that has a long way to go to achieve equitable funding, Brittany Chavez, founder of Shop Latinx, raised more than one million dollars for her marketplace that curates Latine-owned beauty, home, accessories, and apparel brands.
Like many Latine-led digital brands, it’s been a rocky road. In fact, when the sum was deposited into Chavez’s account in February 2022, it was the first time the 30-year-old was able to give herself a salary . Before this, she always felt like she was in survival mode, barely making ends meet and insecure about her relationship with money. In Shop Latinx’s first year, Chavez held an array of part-time positions, from driving Uber to being a nanny.
Monetization felt like a natural next step — except, Chavez didn’t have a business background or industry mentors or connections to help teach her how to raise big money. Like most millennials, she took to social media to learn about this unfamiliar world. Twitter became her entryway to learning about VC.
In 2018, Chavez remembers poring through pitch decks by big brands like Airbnb as well as educational information about accelerators like“I was so delusional. I thought, ‘Hey, I could get a million dollars,’” she says about the start of her journey in learning about venture capital. “But a few years later, I did.
In doing so, she also became familiar with the world of investors, understanding who knows who and who invests in what. “Some [VCs] are agnostic and will invest in anything. Some will invest in deep tech. Some focus on underrepresented founders and consumers. Those were the ones I wanted to build relationships with and eventually talk to,” she says. “I would build out my own excel sheets of hit lists, of VCs I wanted to speak to. I’d put in that work.
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