What Sue Ozdemir learned in her dad’s electric vehicle auto repair shop has been steering her career ever since, including when she was a CEO at GE. As a girl in the male-dominated automotive sector, no less. Now she's CEO of a publicly-traded innovative company. Here's her recruiting advice.
recently that she learned at GE is, why corporate America struggles to innovate: “We just have to be able to challenge that status quo. We have to be willing to think that maybe we tried this 15 years ago and it didn't work, but now there's so much new innovation in the market,” that maybe it can work now. “And I think challenging that status quo is pretty difficult” in big corporations.
“We actually have a core value. We call it disciplined innovation. So, innovation that leads to execution is our goal. It's a lot of fun to be able to spitball together, different ideas that we think will change and make a more sustainable future,” she explained. But then you have to get practical.
She emphasized keeping it “in the real world” repeatedly, pointing out that the market for EVs is much broader than those who can afford to pay what current models cost, for example.
They are working around the massive shifts in recruitment and workplace habits due to or triggered by the pandemic. “I think the whole world has changed over the last two years when it comes to recruitment. We definitely see it,” she told me.It requires a cultural adjustment for people who come from the corporate world to a small company of about 100 people like Exro.I think there's two different mindsets,” she explained.
Another key element of their innovation-focused culture is that they have a diverse, multi-generational team. Though she said their average employee age is likely in the 30’s, “we have a lot of people that have been in the industry a long time that are kind of coaching them up,” sharing their knowledge and learning new things at the same time.
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