How Topgolf overcame the ‘agony of defeat’ with creative tech paid SAP
“In today’s digital age, it’s very challenging to get people out from their houses,” he say. “We want to differentiate ourselves with unique customer experience.” Among Topgolf’s unique differentiators are micro-chipped golf balls and target sensors, showing players their real-time golfing stats.With 21 days on the clock, crucial Business Intelligence/Analytics software failed to perform.
Dayaseela’s team jumped into action and quickly identified the root cause of the problem: the U.S.-designed software package failed to meet the Australian specifications. Dayaseela’s tech team needed an immediate solution to extract and integrate data from five different data systems, in near real-time. “We needed to use every innovation tool that SAP has to offer,” he says.
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