Here's what you need to know about Twitter's new verification plan, and the criticism that followed its announcement:
the site will permanently suspend users who attempt to impersonate others, unless the speech is clearly marked as parody.A prominent line of criticism over the plan stems from its implications for hateful or false content on the platform, since users can attain verification and change their usernames to appear as others., which affected employees who work in content moderation, have raised concerns over Twitter's capacity and willingness to police users.
Meanwhile, in protest of the impersonation risks posed by the new subscription service, high-profile users like comedian Kathy Griffin over the weekend changed their usernames to "Elon Musk." Griffin was suspended from Twitter and remained off the platform as of Tuesday afternoon.Griffin could regain access to her account by joining the revamped subscription service, but it was unclear if the offer was sincere.
"At Twitter, there's been a long standing disparity between what Twitter says a check mark is for: Authenticity," Steiner told ABC News. "And what people interpret it as: Authority."Musk, who said he overpaid for the platform at the purchasing price of $44 billion, faces pressure to boost the company's revenue. Last week, hethat the company is losing $4 million each day.
For perspective, Twitter earned about $5 billion in revenue last year, the vast majority of which derived from advertising on the site. The platform, meanwhile, announced in July that it boasts nearly 240 million daily active users.If 10% of those users sign up for the new subscription service, the move would generate nearly $2.5 billion, half of the revenue the company brought in last year.
"What Musk is proposing, on the one hand, has the potential to jumpstart subscription revenues," Kessler told ABC News. "The flip side is: What Musk is doing here is going to cause users to leave the platform and advertisers will go with them. We're already seeing some of that come into play."
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