After being virtually unknown in the US for decades, Formula 1 has become a major hit here — even spawning new races — thanks to the show “Drive to Survive”
With more than 400 million viewers, Formula 1 is one of the most popular sports in the world. Yet for many years it was all but unknown in America.Since the Netflix series “Drive to Survive” — featuring behind-the-scenes footage of the usually-secretive racing teams and the sometimes contentious relationships between drivers and team executives — debuted in 2019, the American audience for Formula 1 has skyrocketed.
“When we saw the numbers, we saw the reaction,” Clark said. “We knew this wasn’t going to be a part time thing. We tapped into something.” According to the podcast rankings at Chartable, The Ringer F1 Show is regularly among the top 50 sports podcasts in the United States. Miami is actually the second American race: The US Grand Prix, run in Austin, Texas, since 2012, saw a 15 percent increase in attendance in the first year of “Drive to Survive,” with 250,000 fans attending the race — a number on par with a typical Kentucky Derby crowd. In 2021, that number had grown to over 400,000, making it the largest crowd at a Formula 1 race anywhere in the world, ever.
“Drive to Survive” is unique, according to Clark, even among sports reality shows. While HBO’s NFL reality series “Hard Knocks” gives the NFL final say over what is broadcast, Netflix has no such agreement with Formula 1, “The switch between how F1 markets itself is an entertainment product was a huge inflection point in the sport.”
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