We're asking individuals from all sectors of the music business to share stories of how they're working in quarantine. Our latest interview is with Juliette Jones, executive vp urban promotion for AtlanticRecords.
Juliette Jones:
As the pandemic was ramping up, Atlantic decided to hold a test day on March 12. The idea was to globally test our functionality from a technological standpoint in case the need should arise that everyone must work from home. So on that day everyone worked from home to see how everything would actually function and find any glitches. By the end of the test day, ironically, the decision had been made to close the offices.
But it’s been hard to watch what our radio colleagues are going through between layoffs and significant hits on station revenues. Some of us have worked closely with them for decades. Julie [Atlantic chairman/COO Greenwald] has always been supportive of doing radio advertising. I’ve reassured all of our partners that we have every intention of continuing that support and doing business with them.
So we’ve tried to figure out what we can do to be better partners with the radio folks and help where we can. In fact, I’m very excited because we’ve teamed with several radio partners and are in the process of making washable masks with filters and hand sanitizers that they're going to help distribute within local communities that need them. We're doing everything we can, down to giving any extras to programmers who maybe didn’t have masks for their families.
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