How women are rebuilding a man-made internet:
was founded as a response to the misogyny that women have faced for too long,” says Alex Williamson, Bumble’s Chief Brand Officer. “Women make the first move on Bumble, because historically, women get inundated with unwanted messages and unsolicited pictures on online platforms.”
“We saw first-hand just how damaging social media can be,” says Williamson, “and wanted there to be an internet that was both rooted in kindness and engineered to empower women.” Rather than providing relief, Instagram and other social media sites can paradoxically provoke more anxiety for women., a text-based platform that provides video messages of encouragement to women, and fosters direct connections between them for emotional support. Rather than social media, Blue Fever regards itself as “emotional media.”Correcting problems in the man-made internet isn’t just an issue of justice, but a market opportunity.
The tech community understands implicitly that content needs to be optimized for different platforms — if you only design for Safari, or Android or a desktop, your product won’t function correctly for half the users.
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