Women entrepreneurs are creating new businesses in record numbers! ♀️ This WomensHistoryMonth, Newsweek explores how they are doing it and ways you can grow your business. 🔗WomeninBusiness SuccessfulWomen
When Rihanna paused midway through her Super Bowl halftime performance to wipe the shine from her face with Fenty Beauty blotting powder, it was her flair for business, not her voice, that was momentarily on bold display. That three-second touch up, coupled with the bright lip she sported and the outfits worn by her backup dancers , garnered the Fenty brand a cool $7.
Singing was only part of the Super Bowl show for Rihanna, who showcased Fenty products during her performance.During the pandemic, need and opportunity combined to fuel the explosion of entrepreneurship among women. As COVID-19 gripped the economy, women's labor force participation rate dipped to its lowest level since 1988 as female-dominated industries suffered the worst layoffs and mothers left their jobs to care for children stuck at home thanks to school and daycare closures.
"The pandemic was a reset for everyone. It allowed people to take a break from travel, engage with their families and maybe realize they'd been missing out on some things in their personal life," says Pamela Prince-Eason, CEO of the Women's Business Enterprise National Council.
That's been the case at Inspired Capital, a $500 million-plus generalist fund run by a partnership that is 75 percent female."VCs have a responsibility to continue to evolve how we evaluate investment opportunities, reducing the implicit biases that have long played a role in early-stage funding decisions when so much of what you're assessing is the founder," says Alexa von Tobel, Inspired Capital's founder and managing partner.
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