“We went against some industry norms with no advance singles or videos, but it turned out to be the exact right way to roll it all out,” says Miles Gersh.
Any of which would be notable achievements on their own. But to set each mark all at once is, frankly, a little overwhelming. It’s been a long time coming for Bryan, whose last album, his major-label debut, hasn’t fallen out of the top 40 on the Billboard 200 in the 67 weeks since it first debuted in the top 10 in June 2022.
This was actually the last song on the album to come together about a week before release. Zach always wanted this song to be a duet with a female vocalist and there was some back and forth about who made the most sense. For a moment it looked like it could just be Zach on the song, but when Zach’s managerplayed me Kacey’s verse, it was a no-brainer. We knew it was the moment the album was missing, and I’m glad it’s resonated with fans. I’m honored to be a part of not only a No.
Although you hear some rock production on this album, I wouldn’t say it caters to the traditional rock fan. This album was able to break through because of the authenticity and relatability of Zach’s music, and really just him as a person.
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