WASHINGTON (WASHINGTON POST) - What happens if you throw a slice of cheese at a baby's face?. Read more at straitstimes.com.
Some babies laugh and shake it off. Others grimace, stumble around blindly, recoil like they've been hit by a truck, flail their arms, or stare reproachfully at the cheese-thrower. Some eat the cheese.We know this thanks to a week-old viral phenomenon called the"cheese challenge," in which people toss shiny slices of processed cheese at unsuspecting infants and share their reactions on social media.
In it, a baby seated in a high chair and clutching a sippy cup looks increasingly nervous as a luminous yellow slice of cheese gets closer and closer, then lands squarely on his face. Two days later, as the footage was shared hundreds of thousands of times on Facebook, a man using the handle @unclehxlmes posted the same clip on Twitter and added the caption"just cheesed my little brother."
In certain corners of the Internet, news of the cheese-throwing fad was received as a sign that we are heading toward societal collapse. Unlikely alliances were forged as people normally on opposite sides of the partisan political and cultural divide were forced to acknowledge that they agreed on something: Hurling dairy products at a baby for social media clout is really, really stupid.
ALL-OUT WAR Scroll through the comments on any popular #cheesechallenge Instagram post and you'll find all-out war: While some commenters feel that tossing cheese at a child's face and posting the video online without their consent humiliates them and is akin to bullying, others insist that it's ultimately harmless and the kids are having fun.
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