When given the choice to learn how their actions will affect someone else, 40% of people will choose ignorance, often in order to have an excuse to act selfishly, according to new research.
When given the choice to learn how their actions will affect someone else, 40% of people will choose ignorance, often in order to have an excuse to act selfishly, according to research published by the American Psychological Association.
Across the studies, the researchers found that when given an option, 40% of people chose not to learn the consequences of their actions. That willful ignorance was correlated with less altruism: People were 15.6 percentage points more likely to be generous to someone else when they were told the consequences of their choice compared with when they were allowed to remain ignorant.
"The findings are fascinating as they suggest a lot of the altruistic behaviors we observe are driven by a desire to behave as others expect us to," Shalvi said."While most people are willing to do the right thing when they are fully informed of the consequences of their actions, this willingness is not always because people care for others. A part of the reasons why people act altruistically is due to societal pressures as well as their desire to view themselves in a good light.
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