The search for Twitter's replacement is intensifying. Yet so far, the startups trying to claim the crown feel underwhelming. But there’s an overlooked alternative no one is talking about: LinkedIn.
I am a millennial. That means the majority of my friends either have babies or jobs where they spend most of their day at a computer. These are not lives that translate easily onto visual platforms like TikTok or Instagram. If I open Instagram today, my feed is clogged with ads and posts by brands I no longer like and musicians I barely listen to .
user base was too niche. To me, Twitter is a social media silo; it’s where I interact with people I mostly meet through work. It feels like a whole chunk of my life, my life outside work, is missing. That doesn’t mean everyone using LinkedIn is enjoying themselves. Even the friends I see there most describe their participation as begrudging. They say they enjoy seeing their friends’ updates on the site but are on LinkedIn mainly for their career. “Work encourages us to use it and I guess it’s quite good to get your name out there,” says Delia, who works in real estate in London. She might use LinkedIn every day but would not describe herself as an addict.
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