I hated Crocs more than anyone, but just one visit to its store helped me understand why the brand is doing so well

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I hated Crocs more than anyone, but just one visit to its store helped me understand why the brand is doing so well
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Crocs are back and the company is doing better than ever. I went to a Manhattan store to see why and came away with a new appreciation for the shoe.

Like it or not, Crocs are here to stay. The company has sold more than 300 million pairs of shoes since 2002 and recently reported a 14% revenue increase in its second quarter. But people still have strong opinions about the shoes that seem to break every rule of fashion. I visited a Crocs store in Manhattan to see why the company is doing so well. What I saw made me change my mind about one of the world's most divisive shoes. Visit Business Insider's homepage for more stories.

Like it or not, Crocs are here to stay. The company has sold more than 300 million pairs of shoes since 2002 and recently reported a 14% revenue increase in its second quarter. But people still have strong opinions about the shoes that seem to break every rule of fashion. I visited a Crocs store in Manhattan to see why the company is doing so well. What I saw made me change my mind about one of the world's most divisive shoes. Visit Business Insider's homepage for more stories.

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