No human has BSed their way into journalism as audaciously as tools like ChatGPT.
This is slightly counterintuitive; auto-generated content is associated with low-quality journalism, and that’s precisely what Google has tried toin its search results. “Before this GPT conversation, Google was doubling down on content quality and what they call EEAT: experience, expertise, authority, and trust,” explained Lily Ray, an SEO specialist and author of the SISTRIX report. “They want to know who created the content—they want to know that person’s an expert or has a lot of experience.
, SEO consultant Gael Breton found that A.I. writing did not automatically reduce Google traffic, but that prolific human authors still commanded the larger share of search referrals in comparison.
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