Sponsored: There are more women in senior creative roles within the advertising industry than ever before
Effective creative communications should be designed by those representing today’s consumers. So why is it then that women in senior creative roles are so badly represented within our global industry, asks Charley Stoney, CEO of the Institute of Advertising Practitioners in Ireland
IAPI also believes in the “see it, be it” philosophy and actively showcases the work and careers of female creative leaders through events, panel discussions and awards.The results of these initiatives are beginning to bear fruit. in IAPI member agencies females now have an equal say across executive management and take up 40 per cent of the C-suite positions – a jump of 13 per cent since 2018. 57 per cent of non-executive board roles are now occupied by women.
The female creatives photographed for this article represent the best female creative leaders in our industry today and I have to congratulate them all for breaking through the barriers that existed in their career path and for contributing to Ireland’s wealth of commercial creativity. Multi award winning creative Bridget Johnson joined Irish agency Boys+Girls in 2021, after two decades working in her native South Africa.
Johnson, who has two children, also had a boss who allowed her to recalibrate her working hours when she started her family, rather than risk having her leave. However, she recalls a talk she gave at IAPI a few years ago, about her observations of the industry. “I said I found that if there’s a role going, a higher position, guys will go for it regardless of whether they have the skills and learn the skills while doing it,” she says.
For all projects, since the agency’s inception they have taken a remote-first approach to work that assembles a top-notch team of talent, who, like Roisin value flexibility but still want to work at the highest level of the industry.
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