An evangelist for the premium format, France’s CGR Cinemas has forged a growing number of international partnerships since the exhibition chain began exporting its proprietary Immersive Cinema Expe…
has forged a growing number of international partnerships since the exhibition chain began exporting its proprietary Immersive Cinema Experience model in 2017.– had already opened premium rooms in Barcelona, Los Angeles, New Dehli and Jeddah, among others; by December, the premium format will win over new converts in Colombia, Ecuador, Thailand and Estonia, with even more to come.
In India, ICE teamed with PVR Inox, which holds sway with nearly 1,700 screens across more than 100 cities in India and Sri Lanka, and holds a 43% market share in terms of domestic multiplex rooms. With three ICE-equipped rooms already up and running in New Delhi and Gurgaon, ICE Theaters is set to deliver another 20 locations within the coming five years. Next up is a theater in Kanakapura, just outside of Bangalore, and after that, well, social media commentators might even have their say.
The same came to pass with a Colombian delegation representing top exhibitor Cine Colombia, and with Thailand’s Major Cineplex, which officialized a long-planned deal on the CinemaCon convention floor. Plans are already underway to open a premium room in Bogotá timed to the release of “Aquaman and the Lost Kingdom” this coming December, while the still-under-construction Central WestVille mall in Bangkok will open to the public with an ICE Theater already in tow come November.
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