This may be our first look at the first smartwatch from Nothing. And if it is, I'm sorely disappointed.
Nothing recently announced a new product label, one that would focus on affordability without sacrificing the brand’s signature approach to design and user experience. Named CMF by Nothing, it looks like the sub-brand has a bunch of products ready for prime time, and one of them could be a snazzy-looking smartwatch.
Related Overall, it looks like a decent smartwatch package for the supposed asking price of INR 4,499, which translates to roughly $54.40 based on current conversion rates. That may sound like a lucrative sticker price for Western markets like the U.S., where buyers don’t get many options like this. But in Asia markets such as India and China, there are rivals that go above and beyond in terms of looks and features.
But the drawbacks are also deep. The best a brand can do is dramatically reimagine the UI. Nothing has done it with Android by serving a pleasing UI experience with Nothing OS, but there’s only so far you can go with aesthetics. You really need apps and the foundations of a solid smartwatch ecosystem to promise functionality.
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