Impossible and Beyond Meat products are surging in popularity with consumers and investors. Here's how meat alternatives will actually change the way we eat in coming decades.
Impossible which makes meatless alternatives to burgers and sausage, has struggled to keep up with a surge in orders. Demand for meat substitutes like Impossible's has been growing as people try to reduce their meat intake for health or environmental reasons. Teaming up with OSI, a private company that produces food and processes meat, should help Impossible keep up with future surges in demand and allow it to scale quickly. OSI has more than 65 facilities in 17 countries.
Impossible could use the extra space to fill a skyrocketing number of orders. In January, roughly 5,000 restaurants served Impossible's product. Today, that figure has doubled. By the end of the year, once Burger King has rolled the Impossible Whopper out nationally, that figure will likely hit around 17,000 restaurants. With just the one facility in Oakland, Impossible has struggled to meet demand. Earlier this year, the company said it was running out of its signature patties.
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