.steffaneex explores what’s lurking in the nature of Sweden in a new immersive spooky experience.
, which was started by the country’s tourism board, Visit Sweden. Written by John Ajvide Lindqvist, who’s been dubbed the Swedish Stephen King and is the mind behind 2004’s, the 30-minute audio story can only be experienced in the country itself; it’s geo-restricted to the country’s coordinates , and is meant to be experienced in the depths of the forest. For Sweden, that means you could listen to the story in 70% of the country, if whatever is lurking there doesn’t find you first.
Like all oral traditions, Sweden’s folklore is deeply entrenched in the country’s cultural history. It’s detectable in the holiday traditions, artistic traditions, and, most of all, in its geographical landscape. In the southern region Småland, the country’s nature stronghold with over 5,000 lakes and 400 nature reserves, dense swaths of birch and fir tree forests sprouting from carpets of verdant mossy growth look, at a glance, look especially so to be homes for supernatural beings.
“In the past, people believed that different creatures lived in the forest,” Persson says. “With this story, we allow people of today to experience what it could be like.”
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