The changes, Lee said, have “been nothing short of harmful to artists, especially those who make still images.”
Some of the comics that Lee, 26, posted on the photo-sharing site told stories about fantastical worlds; others meditated on Lee’s experiences as a Korean American. Without Instagram, Lee, who uses they/them pronouns, said they would not be illustrating graphic novels and publishing picture books.
But Instagram, which is owned by Meta, has in recent years increasingly shifted toward video. It has introduced Reels, short videos meant to compete with the video-sharing app TikTok, and it has launched features to encourage people to make videos together. Its algorithms appear to favor videos over photos. Last year, Adam Mosseri, Instagram’s head, said the site was “no longer a photo-sharing app.
Some young artists who might have gotten their starts on Instagram are now venturing to membership-based photo-sharing apps such as VSCO and Glass. Others are exploring professionally oriented platforms including Behance and LinkedIn or other social media apps such as Twitter and TikTok. But Lee, who was recently invited by Instagram to earn a bonus for posting Reels, said the incentives were “even less reliable than freelance illustration.” Even if their Reels received 11 million views in one month, they said, Meta would pay them only $1,200.
To gain exposure for her work on Instagram, she began animating her paintings that were meant to be still — so that her posts would be treated as videos. Promoting her art meant less time to make it, she said.
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