A day after the shooting of Jacob Blake in Kenosha, Wisconsin, searches for the term 'Black-owned businesses' began to surge on Google Trends, as ...
A day after the shooting of Jacob Blake in Kenosha, Wisconsin, searches for the term"Black-owned businesses" began to surge on Google Trends, as social media users called out for suggestions on where to spend their money in a way that supported the Black community.
Some retailers have responded to the trend. Companies from health and beauty outlet Boots to luxury goods website Farfetch and independent business platform Etsy have struck deals with Black-owned businesses. "No one was expecting it. Everyone was running out of stock," said Khalia Ismain, owner of Jamii, an online marketplace that offers products from nearly 200 Black-owned businesses in the UK.
Retailers from Boots to Farfetch and Etsy have struck deals with Black-owned businesses to stock or list their products. Independent retailer platform Etsy said its"Black-owned shops" vertical set up in the wake of the protests was one of its top-performing pages in the most recent quarter ending June 30. Wolf & Badger, another marketplace for independent brands, is considering implementing a similar feature after receiving regular customer emails inquiring which businesses on its website were Black-owned.
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