Consumer goods company Reckitt Benckiser is set to use digital means over stores to sell its cleaning brands in emerging markets such as China and India.
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Drug company used rap video to push for higher doses, salesBOSTON (AP) — Employees at a drug company accused of bribing doctors rapped and danced around a person dressed as a bottle of the highly addictive fentanyl spray in a video meant to motivate sales reps into getting patients on higher doses. The video was shown to jurors this week in the closely watched trial in Boston of wealthy Insys Therapeutics Inc. Founder John Kapoor and four other onetime executives, including a former exotic dancer who prosecutors say was hired as a regional sales manager even though she had no pharmaceutical experience.
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Drug company used rap video to push for higher doses, salesThe video, titled “Great by Choice,” was shown during a national sales meeting in 2015 to encourage employees to talk doctors into prescribing higher doses, prosecutors said.
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