Sports rights inflation is unsustainable long term, say the analysts. That’s given the pace of linear video declines and despite strong ratings and live viewership, although they expect some sports rights could still see sizable renewal step-ups in the coming years.
PMorgan
The upshot: Sports rights inflation is unsustainable long term, say the analysts, led by Philip Cusick. That’s given the pace of linear video declines and despite strong ratings and live viewership, although they expect some sports rights could still see sizable renewal step-ups in the coming years.
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