Social media influencers will descend on Paris next month to give their followers an exclusive look at the Summer Olympics, including the athletes, the competition and celebrations, NBCUniversal said on Friday. The Comcast-owned media company, which holds the rights to air the Olympics in the U.S.
Jun 5, 2024; Pittsburgh, Pennsylvania, USA; Former Louisiana State University gymnast Olivia Dunne signs autographs after the Pittsburgh Pirates defeated the Los Angeles Dodgers at PNC Park. Pittsburgh won 10-6. Mandatory Credit: Charles LeClaire-USA TODAY Sports/ File Photo
Olivia Dunne, a Louisiana State University gymnast, Haley Kalil, who often films humorous skits and Daniel Mac, who is known for videos in which he approaches owners of high-end cars and asks what they do for a living, will be among the 27 content creators who will film Olympics content in Paris for platforms like Snapchat, YouTube and TikTok.
"From the athletes to the food to the celebration, creators will offer their communities of fans a truly unique, engaging look at this summer’s global gathering in Paris," said Gary Zenkel, president of NBC Olympics, in a statement.
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