Irene Neuwirth’s new shop in New York is a showcase for not just her exuberant jewelry, but also her big ambitions.
, etc.—but the fact that she’s landed in the neighborhood says plenty about the success of her blithely maverick approach.
Opened in 2014, her Melrose Place boutique in Los Angeles is homey and warm, utterly unlike the spaces where people have traditionally shopped for high jewelry. There are exactly zero tuxedoed men with champagne flutes. Rather, it’s a place where friends and customers can come in for a coffee and a chat, even if they aren’t planning to shop.
There’s also a painting by Neuwirth’s mother Geraldine, from whom she inherited her exuberant color sense; photographs by Tim Walker; and in the downstairs lounge a custom-designed screen by the fashion-turned-interior designers behind Peter Pilotto, with whom Neuwirth, a confirmed clotheshorse, has been friends for years. The spiral staircase leading there is hand-painted in a twirling harlequin pattern.
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