Get ready for yet another ad-supported video service: Media center app maker Plex is gearing up to add free movies and TV shows to its app, starting with content from Warner Bros. Plex announced a …
The latter has been a hit with cord cutters. “That’s been a big chunk of our growth over the last couple of years,” said Valory. Plex has yet to announce its number of monthly active users; executives only toldthat the company had 20 million registered accounts, and that the app is being used by “millions and millions” of people. Those claims don’t sound very far-fetched: On Roku, Plex’s app gets more usage than Spotify and ESPN. On Android, it has been installed more than 10 million times.
As part of that deal, Plex is also bundling its own Plex pass with Tidal’s $20 high-definition music subscription plan. Executives toldthat they considered to add similar bundles once they launch subscription video services within the Plex app next year.One of the reasons for the success of the Plex Pass is the unusually tight bond between the company and its community.
“We’re not actually helping you find content that you shouldn’t have,” added Olechowski. “We’re as guilty as the Mac itself or Windows itself.” He said that Hollywood has been largely understanding this distinction. In preparation to the launch of ad-supported streaming as well as future implementations of transactional video-on-demand, Plex has gone through security audits with all of the major industry players, he explained.
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