Industry emphasizes authenticity over convenience.
Dozens of food truck vendors will park along Fort Mason's waterfront for the next eight Friday nights, giving hungry visitors a taste of an industry that now places authenticity above convenience.
"The integrity of the businessperson's story and highlighting the business person's story, their background, the why of why they're doing a thing is more important than ever," said Matt Cohen, founder and chief executive officer of Off the Grid."And also the narrow slice of being able to lean into doing a thing well and being known for that."
He said that Off the Grid wanted to celebrate culinary gems that one might not find on their local food scene and restaurants that the Bay Area has come to love. June Guo opened the noodle truck with her partner Anna Zhang, quickly introducing folks to"bàn miàn," a traditional Chinese comfort dish that her parents used to make her for breakfast.
SF prosecutors charge Oakland woman with drug dealing in the Tenderloin The woman had her 2-year-old child with her when she was arrested on suspicion of dealing drugs Her food truck is not doing the same level of business it did before the pandemic, but Guo is not deterred, saying the truck's success is in"the genuine sense of community we foster through our food offerings, which brings people together and creates lasting connections."
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