President Biden spent time at the White House with eight TikTok stars who were brought to Washington in hopes that their posts will turn out votes for Democrats in the Nov. 8 midterms.
President of the United States from 2009 to 2017
The trip, which was organized by the DNC, was the most visible effort to date of Democrats attempting to leverage TikTok's vast audience to influence the midterms and is likely to prove controversial with Republicans, many of whom have been harshly critical of TikTok's Chinese ownership. Former president Donald Trump at one point ordered TikTok to be shut down in the United States, then tried to force the sale of its U.S. operations.
The dinner conversation focused on issues like reproductive rights and strategizing how to best leverage their audiences for the midterms, several attendees said. The DNC paid Palette a retainer, which was used to cover the creators' travel costs and expenses, and is not compensating them directly for the videos they post. "Content creators have platforms that can reach millions, and we're excited about this collaboration as part of our effort to reach young voters to remind them of the stakes in this election and how to make a plan to vote," said Shelby Cole, deputy chief mobilization officer at the DNC.
"To a group of people who consider a video that gets only 400,000 views a flop," Daks said, "being told that many elections come down to fewer than 5,000 votes was eye opening." "It was incredible to see the creators interpret the government through the lens of internet culture," Daks said. Creators said that during the meeting, Biden recounted his personal story and explained why he got into politics. He showed the creators family photos and asked if any of them would consider running for office. Some creators said it was something they'd consider. He personally walked them through the West Wing and encouraged them to get the coronavirus vaccine booster."He didn't mention the election or voting," Spehar said.
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