The account is arguably the perfect utilization of Instagram
With an Instagram following of almost 50,000, ShoesOf is like Humans of New York but for the shoe-obsessed. Created by Lexi Cross and Huston Conti in August 2014, the Instagram account features incredible photographs of people's footwear from the ankle down and a brief quote to go with each pair.
Huston Conti: It kind of really depends on the person and the situation, but we always start with a compliment. That's how we reel them in. Like:"Oh, wow. You have really cool shoes on." And you just start with a genuine compliment, because we obviously think that, and that kind of lowers the barrier; it makes people stop. Who doesn't want to hear that what they're wearing looks good? And so that's what stops them.
Why did you branch out from New York City to other urban centers worldwide and grow your team of photographers? HC: We figured this was the best way for us to show people how we do what we do. These photo walks were a great opportunity because once people saw what we did in person, it was like a lightbulb. It was really cool to see people watch what we do, process it, understand it, and then go and do it themselves.
HC: I've recently done a purge, so I would probably say I have about 50 [pairs] or so. I have a lot of these retro Air Jordans that I don't really ever wear, but I just keep them because I want to give them to my kids; I just want to hold on to them. From as early as I can remember and from what my mom always told me, as early as I could walk and talk, I always dressed myself. I remember I always had stages of wearing only one kind of shoe for one or two years straight.
LC: I like to try and buy a new pair of shoes in every city I go to because I think it's like listening to a song at a certain time in your life. It always brings back memories of that time, and there's kind of the same thing with shoes. I would agree. I think what Huston is saying is true. There's a bit of nostalgia attached to footwear for people, and maybe sometimes, it's even subconscious.
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