Instagram shuts down live shopping on March 16th
users that live shopping will shut down on March 16th. From that day on, shops can't tag products during livestreams — you'll have to wait until afterward to buy must-have items. The social network explained the move as a way to"help [it] focus" on core features.from the home screen, and months after Facebook wound down Live Shopping and pointed stores toward Reels.
Live shopping first reached Instagram in 2020, right as many people were forced to shop online during the pandemic.as a tough economy and an expensive metaverse pivot affect its bottom line, and it's particularly eager to slash initiatives that perform poorly. As, that might include Instagram's live shopping. Social-based shopping was only expected to represent five percent of US e-commerce in 2022, according to Insider Intelligence.
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