Instead of tugging at your heartstrings, the Boots Christmas advert is offering up essential advice on how to nail gift-giving

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Instead of tugging at your heartstrings, the Boots Christmas advert is offering up essential advice on how to nail gift-giving
Singapore Latest News,Singapore Headlines
  • 📰 GlamourMagUK
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Boots is offering up practical Christmas gifting advice to get those last-minute presents in 🙌

Deputy beauty editor, winged liner enthusiast and skincare buff. Prepared to stick a crystal in my bra to see if it works.. The shops are full of baubles and the Christmas ads are lining up to infiltrate our evenings with heartwarming images of families gathered around the tree and tiny children beaming in plaid pjs. All, except one. “We’ve tugged on people’s heartstrings for 9 or 10 years,” says Seb James, CEO of Boots UK. “This year, we’re doing something different.

This year, Boots has ditched the log fires and tinsel and instead given us a horny protagonist who demands “sandalwood and fig massage oil” off her sheepish husband, Neil. “It’s better than another cookbook,” she reckons. They’ve given us a militant sports buff who wonders what to buy the person who gets up every Sunday at 6am to be yelled at by their PT.

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