iPhone loyalty at its lowest in 8 years, report claims
Ah, yes. The loyalty we all have to our smartphones—something that cannot be denied, explained, or even altered. Okay, maybe some loyalties can change; a new report has surfaced and makes for some pretty damning reading for Apple, as well as iPhone enthusiasts/supporters/owners., a site that lets you sell your smartphones, recently conducted a survey studying Apple brand loyalty with data from 38,000 people who traded their smartphones since October 2018.
According to the report, the iPhone’s retention rate is 15.2% worse as compared to March 2018, while 26% of people who traded in their iPhone X units moved onto another brand. In fact, 18% of people who traded in any iPhone in June 2019 switched to a smartphone from their competitors, Samsung. In contrast to that, only 7.7% of people traded their Samsung Galaxy S9 smartphones for an iPhone. The remaining 92.3% opted for another smartphone in the Android ecosystem.The report says that iPhone loyalty, at 73%, is at its lowest point in 8 years. After an all-time high rating of 92% in 2017, this marks quite the downturn in fortunes for the California-based tech company.
But it’s notable that the report, it seems, mostly collates data from BankMyCell customers, although this is supplemented with data from other companies. 38,000 respondents, perhaps, isn’t really big enough of a sample to truly determine what Apple’s loyalty among customers is at the moment on a global scale.
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