Since opening in March, this Potong Pasir kopitiam joint has been drawing long lines for its comforting zhu rou fen, or pork noodles. The 34-year-old hawker has yet to inform his parents about his new venture, though.
New: You can now listen to articles.Though it’s considered a staple in most coffeeshops in Malaysia, zhu rou fen is somehow relatively under the radar here. This market gap inspired Ian Ooi, 34, an Ipoh-born Singapore PR, to open a stall specialising in this comforting dish.
“The first two weeks were quite quiet. I engaged a few TikTokers and after the videos went out, we’ve been drawing a crowd,” he shared. Despite never picturing himself in F&B, Ooi – who recently left his marketing job after seven years – decided to give it a shot. He invested S$50,000 to set up Legacy Pork Noodles after a month of training with his brother.
Ooi also hopes to include his brother in the business as they expand: “Maybe he can partner us when we open a standalone shop and offer a larger variety of food.”Signature Pork Noodles with Organs , S$6.50.
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