Ireland fines Meta over $400 million over its targeted advertising practices
Ireland’s Data Protection Commission has fined Meta over its handling of user data, following hundreds of millions of dollars in similar fines and potentially putting parts of its ad business at risk. The DPC announced today that Meta must pay €210 million for violating European Union privacy rules with Facebook’s practices, plus €180 million over similar violations with Instagram.
The fines stem from two 2018 complaints about how Meta — formerly Facebook — complied with the General Data Protection Regulation , which went into effect that year. Both Facebook and Instagram’s terms of service began requiring users to accept a new terms of service contract that included the processing of user data. But the complaints alleged that this amounted to “forcing” them to consent to things like targeted advertising in violation of the new rules.
, it decided that Meta couldn’t rely on the contract as an absolute defense of its business practices. The EDPB’s guidance also led regulators to increase their planned fines for the company. In addition to the fines, Meta must bring its operations into compliance with the GDPR within three months.
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