Is Substack Notes a 'Twitter clone'? We asked CEO Chris Best on DecoderPod.
Photo Illustration by Grayson Blackmon / The Verge
Twitter, under the direction of Elon Musk, did not like the prospect of this competition, and for several days last week, Twitter was taking aggressive actions against Substack. At one point you couldn’t even like tweets with Substack links in them. At another point, clicking on a Substack link resulted in a warning message about the platform being unsafe. And finally, Twitter redirected all searches for the word Substack to “newsletter.
This is a wild one. I’m still processing it. Let me know what you think. Okay, Chris Best, CEO of Substack. Here we go.Was it meant to compete with Twitter?What was it meant to do besides post recommendations? Because it feels like you want writers putting more content in the app so people use the app more, which I totally understand. Again, that’s our motivation for our product and our site []: we want our writers to participate more, be more present, build more audience, build more community.
There’s some gravitational pull that’s pulling every platform that works that way to be that way whether they want to or not. And I think that opens up an opportunity for something that is in opposition to that that works a totally different way. That says, “Hey, over here, you are the customer. You are going to subscribe directly to things you care about. The job of this app, of this inbox, of this feed is not to keep you here at all costs.
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