Is Taylor Swift’s ‘Christmas Tree Farm’ a sign that millennials are boosting live tree sales?

The natural Christmas tree industry credits millennials like Taylor Swift for buying more live trees.

Taylor Swift is getting people into the holi-tay spirit — and in the mood to cut down a live Christmas tree.

I actually did grow up on a Christmas tree farm. In a gingerbread house, deep within the yummy gummy gumdrop forest. Where, funnily enough, this song is their national anthem. #ChristmasTreeFarm song and video out now 🎄https://t.co/p9Hk8blYpS pic.twitter.com/rTdGd1wIhK — Taylorrrr December 6, 2019 Putting up Christmas tree with my grandparents 🎄🎄🎄 I miss them so much ❤️ But here’s a picture of me and my mom 💫 #ChristmasTreeFarm @taylorswift13 @taylornation13 pic.twitter.com/IHR8l64h9V

— Liz Jannaman December 5, 2019 Americans spent more than $2 billion on over 32.8 million live trees last year, according to the National Christmas Tree Association, the official trade organization for the natural Christmas tree industry. And that was a 20% spike — or 5 million more trees — over the number of live trees purchased the year before, even though the prices of these festive pines also jumped 4% to top out at $78 per tree on average.

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