ITChapterTwo boasts rare assortment of promo partners for horror event pic including Carl’s Jr, AT&T, Cold Stone, Shell & more
Typically when it comes to raising the profile on a major studio horror film, studio’s will rest on the standard online trailer, or some sort of social media stunt. However, Warner Bros. has amassed around 35 global promotional partners for New Line’s Sept. 6 tentpoleGene Garlock, EVP of Warner Bros.
, have a “turn up to win IT” cup that offers a chance to win prizes, including three grand prize trips to Warner Bros. Studios in Burbank, California.will create a custom flavor for the release of the film in Brazil, which will be featured in eight locations and allow customers who buy an ice cream to also receive a movie ticket. Brazil was another big fan of , one of the largest mobile network operators in Spain, will run an online contest for advance screening tickets and themed merchandise.
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