Honda"pastport." By Abby Ohlheiser Abby Ohlheiser Reporter covering digital culture Email Bio Follow April 1 at 8:10 AM It’s back. Time marches on and April 1 has once again returned.
Honda"pastport." By Abby Ohlheiser Abby Ohlheiser Reporter covering digital culture Email Bio Follow April 1 at 8:10 AM It’s back.
Time marches on and April 1 has once again returned. So has the annual flood of brand pranks, hoaxes, and jokes that compete for attention and corporate good will. One company, however, has announced that enough is enough and that it’s not going to jump into the feeding frenzy: Microsoft marketing chief Chris Capossela sent out a note to employees last week announcing that the company had decided against doing any public-facing stunts, because “data tells us these stunts have limited positive impact and can actually result in unwanted news cycles.
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