It's Not Just About The Wedding Dress: Why Engagement Shoot Fashion Is On The Rise

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It's Not Just About The Wedding Dress: Why Engagement Shoot Fashion Is On The Rise
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'The wedding isn't just about the wedding anymore. It's kind of about everything that leads up to it, the weekend, what you do after it, they're all becoming a part of the wedding extravaganza,' says Bianca Betancourt (ByBiancaBee).

Denver-based Lesley Pace and her fiancé, for example, decided to match in green, symbolizing both their hope for their future and their love of nature. “That is how we wanted to step into marriage together with the concepts of growth,” she says. It was a uniquely personal decision for the two, who married last year in private, with no guests, and used their engagement shoot to notify loved ones of their nuptials.

, Pace picked a sequined mermaid gown from her own archive to fulfill her love of “being sparkly,” while her fiancé ordered a traditional Nigerian suit from an artisan on Etsy. Pace sees the popularity of engagement shoots as a purely generational phenomenon. “My mom said the other day, ‘Oh, now you have to do bridesmaids proposals, engagement photos, all of these extra steps, and for us, it was just the wedding,” she says of the differences between her and her parents’ nuptials.

Betancourt agrees. “The wedding isn't just about the wedding anymore. It's kind of about everything that leads up to it, the weekend, what you do after it, they're all becoming a part of the wedding extravaganza,” she says. And when it comes to the engagement shoot, which normally sets off the race to the altar, for many couples it’s a moment they can be sartorially themselves within a centuries-old tradition.

“Of all the wedding events, it’s the least I’ve been stressed about in terms of what to wear,” Betancourt says. “It just felt like us.”

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