After spending nearly $12 million of his own money on TV ads, Tom Steyer has gone from Democratic presidential afterthought to 2nd place in South Carolina
EFFINGHAM, S.C. — After spending nearly $12 million of his own money to bombard voters with television ads, Tom Steyer has gone from Democratic presidential afterthought to second place in South Carolina.That’s what brought Steyer to the lobby of Savannah Grove Baptist Church, a predominantly black house of worship, on a recent Sunday morning.
“Well, of course, you know Biden is someone [I’m considering], because he represents one of our past leaders,” said Clyde James, a 66-year-old retired engineer. But James stopped himself mid-thought several times to marvel at the photo line. “He’s so comfortable,” James repeated. The visit was part of a weekend-long tour: Steyer traversed the first-in-the-South primary state in a large, blue campaign bus, the rear of which was decorated to mimic the candidate’s trademark, tartan neckties. Pressing the flesh with voters, Steyer drew responsive crowds at town halls and rallies, where attendees cheered at his big applause lines in his speech — like fighting racial injustice and climate change — and seemed receptive to the Californian for actually showing up.
“Ninety percent of our staff are African American. Sixty percent of them are organizing within 20 miles of where they grew up.”Steyer’s overall spending in the race is staggering: According to Advertising Analytics, which tracks media buys for POLITICO, Steyer has spent $135 million, most of it self-funded, on television, radio and digital ads. In South Carolina, where few other candidates have invested significant resources, Steyer has spent more than $1.
“So I think people have [started to] factor in the fact that, actually, I have three decades of studying what makes for a growing, job-producing economy of economic prosperity, as well as economic justice.”tally from The Post and Courier “His people are here working,” said Johnnie Cordero, the chair of the Democratic Black Caucus in the state, in an interview with POLITICO ahead of endorsing Steyer at a town hall in Florence. “They’re knocking on doors. They’re holding events. They’re in the rural areas. They’re all over the state. That, to me, says a lot.”
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