'Everyone is walking around with a giant phone and nowhere to put it. The technology exists to solve this problem. We just need to embrace it.'
I’m 33 years old, putting me squarely in the generation of young male consumers who drove the cargo craze. There were stretches of middle and high school when I probably wore cargoes six or seven days a week. Youth-oriented mall-store brands like Abercrombie & Fitch, American Eagle, and Old Navy had taken cargo pockets, a style with utilitarian, military origins, and reinvented them as a ubiquitous element of mass fashion.
The funny thing is that for most wearers, the defining attribute of cargoes—the pockets—served little to no purpose. Ordinary pockets were up to the task of carrying a wallet and a flip phone. OK, cargo pockets were pretty handy for stashing a pair of sunglasses or a bag of weed. But other than that? I hardly ever put stuff in them.
Everyone is walking around with a giant phone and nowhere to put it. The technology exists to solve this problem. We just need to embrace it. The situation today is more or less the opposite. Now, in keeping with prevailing tastes, I walk around in snugly fitting jeans while an enormous smartphone bulges from my pocket. In other words, while I used to have extra pockets and nothing to put in them, I now have a bulky mini-computer with me at all times that I can’t comfortably carry. This is not sustainable.
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