ITV, BBC to team up for 'BritBox' on-demand TV streaming service

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ITV and BBC team up for 'BritBox' Netflix rival

BARCELONA - British broadcaster ITV is teaming up with publicly funded rival the BBC to launch a new streaming service for UK viewers, a Netflix-style offering of British box-sets and original series.

Other partners, including British broadcasters Channel 4 and 5, were involved in talks for inclusion in BritBox, and discussions with regulators were continuing, McCall said. Launch at an undisclosed price described as competitive is set for the second half of 2019. This year alone, Netflix is investing more than $8 billion in entertainment programming with a global reach.

McCall said Britbox was a different proposition from Netflix’s international offer, and should be understood more as an add-on than a potential alternative. On-screen performance was strong, but economic and political uncertainty in Britain would cause advertising revenue for the first four months of 2019 to fall by 3-4 percent, it said.

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