They must post the word “advertising” or “commercial partnership” when discussing products paid to advertise. Read more at straitstimes.com.
- Influencers in France face the threat of prison sentences or major fines under new legislation adopted by Parliament on Thursday that is aimed at cracking down on undeclared advertising and fraud.
“We can be proud of this unprecedented agreement,” Senator Amel Gacquerre, who piloted the legislation in the senate, said after the vote. The legislation will in theory force them to post the word “advertising” or “commercial partnership” when discussing products they have been paid to advertise, and make a formal contract mandatory.
“Influencers create jobs, value. They are in the most part extremely creative, imaginative and bring a lot to the French economy,” he told the BFM news channel. “Then there are few troublemakers who manipulate, who use their role badly, and cheat consumers.” In messages and videos posted to his millions of social media followers, he has called himself a whistle-blower and targeted leading personality Magali Berdah in particular, the boss of influencer agency Shauna Events.
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