That backfired.
James’ apology was eight minutes long
with even his celebrity friends – Kylie Jenner, Kim Kardashian, Katy Perry et al – aborting mission on their friendshipTati, whose YouTube subscribers skyrocketed from 5.8 million to over 9 million since she uploaded her video, decided to take her and James’ vitamin drama public after the young makeup artist promoted Sugar Bear Hair – a competitor to Tati’s Halo Beauty.
In a tearful apology on YouTube, he said: ‘I hate knowing that I disappointed not only [my fans], but two people that have been role models for me doing this. What sucks the most is that I know there’s nothing I can say or do to ever earn that friendship or trust back but I don’t blame them for it.’He added: ‘I’ve learned the hard way about the ways I can interact with boys, this is a conversation I should have been far more careful bringing into the public eye.
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